Case Studies

Local SEO packages built around calls, leads, and visibility.

On Point packages are not random marketing task lists. They are levels of execution for service businesses that need stronger Google Maps visibility, better website conversion, cleaner tracking, and more qualified opportunities from local search.

Most On Point clients invest between $1,250 and $2,750+ per month. Final scope depends on competition, website condition, service area, content needs, tracking needs, and whether paid ads are included. The first step is a short visibility review so we can recommend the right level of support instead of guessing.

How to choose

The right plan depends on your market, not a checklist.

Some businesses need a lighter recurring foundation plan. Some need a monthly growth system with more levers pulled. Competitive operators may need more content, more proof, stronger authority, and paid search support.

We start with fit: your service area, priority services, review profile, website structure, current Maps visibility, competition, and how quickly you need more lead flow. From there, On Point works as a practical growth partner, not a task vendor. We help you decide what to fix first, what to ignore for now, and what moves the business toward better calls, booked jobs, and revenue growth instead of vanity metrics like clicks.

Foundation

On Point Essentials

Starting at $1,250/month

Best for smaller service businesses that need recurring support for the local marketing foundation without taking on a full monthly growth campaign.

  • Website maintenance, hosting, and domain support
  • Ongoing GBP basics with cleanup and light optimization
  • Basic technical and on-page SEO maintenance
  • Review software setup and light review support
  • Basic citation cleanup and recurring visibility summary

Recurring, but intentionally lighter-touch: fewer content pushes, fewer expansion campaigns, lighter tracking, and fewer growth levers than Growth System.

Review My Best-Fit Plan

Primary Offer

On Point Growth System

Starting at $1,850/month

New Website $2,500Free

Included at no additional cost after a 6-month commitment.

Best fit for established service businesses that already do real work, have customers or reviews, and need a stronger monthly system to generate more qualified calls from Google.

  • Google Business Profile management and monthly activity
  • Local SEO research, on-page improvements, and technical maintenance
  • Monthly knowledge-center content, internal linking, and service-page planning
  • Citations, review system support, call tracking, and lead review
  • Monthly local SEO report, map ranking review, and improvement plan

Website offer covers a 15-page template-based website. Higher-end custom design, advanced functionality, extra pages, specialty integrations, and unusual content needs can be scoped separately.

Review My Best-Fit Plan

Competitive Markets

On Point Market Leader

Starting at $2,750/month

New Website $2,500Free

Included at no additional cost after a 6-month commitment.

For stronger operators competing in high-value categories, expanding service areas, or needing paid support while organic visibility builds.

  • Everything in Growth System
  • More service-area pages, local landing pages, and content depth
  • Case studies, project proof, and authority building
  • More advanced call tracking, reporting, and strategy review
  • Google Ads, LSA, Performance Max, and landing page support where scoped

Website offer covers a 15-page template-based website. Higher-end custom design, advanced functionality, extra pages, specialty integrations, and unusual content needs can be scoped separately.

Review My Best-Fit Plan

Compare

What to expect in each package.

These packages are not priced by random task volume. They are priced by how much execution is needed to improve visibility, trust, tracking, and lead flow in your market. Exact scope is confirmed after we review your market, website, GBP, reviews, tracking, and lead goals.

Work areaEssentialsStarting at $1,250/moGrowth SystemPrimary offer | $1,850/moMarket LeaderStarting at $2,750/mo
Best fitRecurring foundation supportRecurring visibility growthCompetitive expansion
WebsiteMaintenance, hosting, basic fixesMaintenance, conversion improvements, service-page planning, and 15-page template website after 6 months15-page template website after 6 months plus landing pages, service-area pages, proof pages, and larger custom work when scoped
Local SEOLight recurring cleanup and maintenanceMonthly execution, content, internal links, citationsDeeper content, authority, local proof, expansion campaigns
Google Business ProfileCleanup plus light recurring supportOngoing management, posts, photos, service updatesMap expansion support, proof building, competitive review
ReviewsSystem setup and light supportReview software and monthly review supportStronger review strategy by service area and campaign priority
TrackingBasic recurring visibility summaryCall tracking package and lead reviewAdvanced tracking, attribution review, deeper reporting
Google Ads / LSANot included by defaultAvailable as scoped add-onManaged when scoped into the plan
Starting prices are shown to help business owners understand the likely investment range.

Final pricing depends on competition, service area, website condition, content needs, tracking needs, and paid search scope. Ad spend is separate. Growth System and Market Leader can include a new 15-page template-based website at no additional cost after a 6-month commitment, a $2,500 value. Higher-end custom work, advanced functionality, extra pages, specialty integrations, larger rebuilds, landing pages, and heavier paid ads management may be scoped separately.

Not Sure Which Plan Fits?

That is normal. Local SEO depends on the market in front of you.

Competition, Google Business Profile strength, reviews, website structure, service area, and lead quality all change the right level of support.

We start with a Local Visibility Audit, then recommend the lowest level of support we believe can realistically move the needle. The goal is not to sell the biggest package. The goal is to become a useful partner in decisions that drive better opportunities, stronger close paths, and revenue growth.

Get a Local Visibility Audit

Scope Clarity

What is included, what is separate, and what happens first.

Ad spend is separate

Google Ads, Performance Max, and Local Services Ads spend is paid to Google. Management is included only when the package or add-on scope says so.

Website offer has clear limits

Growth System and Market Leader can include a 15-page template-based website at no additional cost after a 6-month commitment. The included website is a $2,500 value. Custom design, advanced functionality, extra pages, specialty integrations, and larger page builds can be scoped separately.

Call tracking has limits

Growth System and Market Leader can include fuller tracking. Extra numbers, minutes, texts, or transcription usage may create overages when usage grows.

SEO compounds

Local SEO is not an instant switch. Paid ads can help create faster visibility while GBP, website, reviews, citations, content, and proof build strength.

First 90 Days

Start with the gaps that block calls first.

We review the current foundation, clean up the highest-impact issues, strengthen GBP and service-page signals, set up the tracking needed to judge lead quality, then build the monthly plan around what moved and what still needs work.

Find the Right Growth Plan